About Spotlighters

We're a team of
‍communications specialists
‍
that helps brands connect with the audiences that matter.

Presenter speaking to journalists at a DASH media event
Group celebrating with trophies at the PR Awards Asia-Pacific 2026

Solutions across sectors

Across both emerging and established industries, we help brands strengthen their voice, shape perception, and connect with the right audience at the right time.

Fintech

We help fintech companies build credibility, communicate complex ideas and earn meaningful media coverage across Hong Kong and Asia. From market entry and funding announcements to executive profiling and thought leadership, we turn innovation into stories audiences understand and trust.

Digital assets

Supporting digital asset companies with strategic communications, media relations and reputation building across Asia. Whether launching a platform, entering a new market or navigating regulatory conversations, we help brands explain their value clearly and build lasting credibility.

HR

We help HR technology, recruitment and future-of-work companies raise their profile across Hong Kong and Asia. Through media relations, thought leadership and strategic content, we turn workplace trends, people insights and business expertise into relevant stories.

Web3

We help Web3 companies communicate emerging technologies in ways that feel clear, credible and relevant. From ecosystem launches and community campaigns to founder positioning and media engagement, we connect ambitious brands with audiences across Asia.

Payments

We help payment platforms and financial technology companies build visibility and trust in competitive Asian markets. Our communications strategies support product launches, market expansion, partnerships and thought leadership across digital payments, commerce and financial infrastructure.

Healthcare

We help healthcare, healthtech and wellness companies communicate expertise with clarity and sensitivity. Through strategic messaging, media relations and educational content, we build awareness around innovations, services and ideas that improve how people live and receive care.

Arts

We help arts, culture and creative organisations reach wider audiences through thoughtful storytelling, media relations and campaign activations. From exhibitions and cultural programmes to institutional positioning, we create communications that build relevance, participation and long-term recognition.

Crypto

We help crypto companies navigate fast-moving markets through clear messaging, strategic media relations and reputation management. From product launches and executive profiling to industry commentary and crisis preparedness, we help brands build trust across Hong Kong and Asia.
What sets us apart

What makes us the
‍right choice.

What you see is what you get

Our senior team is in the driving seat on all client projects – from strategic planning to day-to-day execution. This means we can move quickly, delivering quality at v1 and reducing the back and forth that eats up your time.

A ready-made comms team

Our goal is to be plugged in to your teams from day one, operating as your comms department. We work alongside you rather than as an outside vendor.

The right team for you

We have no legacy infrastructure, rigid teams, or outdated playbooks. We can build out the exact team you need by tapping our network of global specialists.

We only take on what we want

As a boutique agency, we're not trying to be everything to everyone. We're selective about the clients we take on, which means when we do work with you, we're all in.
Spotlighters team with their award at the Marketing-Interactive PR Awards 2024Group holding an award at the Marketing-Interactive PR Awards 2023Group on stage with the Bronze Fashion and Beauty PR campaign award for The Mills Fabrica
Awards

The brand is new
‍but we're not.

We're a team of communications specialists with decades of combined experience at the world's top PR agencies. Here's the recognition we've racked up since launching in 2022.
Spotlighters team with their award at the Marketing-Interactive PR Awards 2024
Awards
The brand is new
‍but we're not.
We're a team of communications specialists with decades of combined experience at the world's top PR agencies. Here's the recognition we've racked up since launching in 2022.
Group holding an award at the Marketing-Interactive PR Awards 2023Group on stage with the Bronze Fashion and Beauty PR campaign award for The Mills Fabrica
PR Awards Asia-Pacific 2023
Business-to-Business(Silver)
PR Awards Asia-Pacific 2023
Corporate Branding (Finalist)
PR Awards Asia-Pacific 2024
Business-to-Business(Silver)
Campaign Agency of the Year Awards
Young Business Leader (Shortlist)
SABRE Awards Asia-Pacific
Corporate Media Relations(Shortlist)
SABRE Awards Asia-Pacific
Professional Service Firms (Shortlist)
IPRA Golden World Awards
Business-to-Business (Finalist) 2023
IPRA Golden World Awards
Corporate Communications (Finalist) 2023
Marketing-Interactive PR Awards 2023
Best PR Campaign for Customer Acquisition(Gold) 
Marketing-Interactive PR Awards 2023
PR Team of the Year(Bronze)
Marketing-Interactive PR Awards 2024
Best PR Campaign for ESG (Gold)
Marketing-Interactive PR Awards 2024
Best PR Campaign for Fashion & Beauty (Bronze)
Marketing-Interactive PR Awards 2025
Best PR Campaign for Customer Acquisition & Retention (Bronze)
Marketing-Interactive PR Awards 2025
Best PR Campaign for Banking/Finance (Bronze)
Marketing-Interactive
Agency of The Year 2024Rising Star(Silver) 
PR Awards Asia-Pacific 2023
Business-to-Business(Silver)
PR Awards Asia-Pacific 2023
Corporate Branding (Finalist)
PR Awards Asia-Pacific 2024
Business-to-Business(Silver)
Campaign Agency of the Year Awards
Young Business Leader (Shortlist)
SABRE Awards Asia-Pacific
Corporate Media Relations(Shortlist)
SABRE Awards Asia-Pacific
Professional Service Firms (Shortlist)
IPRA Golden World Awards
Business-to-Business (Finalist) 2023
IPRA Golden World Awards
Corporate Communications (Finalist) 2023
Marketing-Interactive PR Awards 2023
Best PR Campaign for Customer Acquisition(Gold) 
Marketing-Interactive PR Awards 2023
PR Team of the Year(Bronze)
Marketing-Interactive PR Awards 2024
Best PR Campaign for ESG (Gold)
Marketing-Interactive PR Awards 2024
Best PR Campaign for Fashion & Beauty (Bronze)
Marketing-Interactive PR Awards 2025
Best PR Campaign for Customer Acquisition & Retention (Bronze)
Marketing-Interactive PR Awards 2025
Best PR Campaign for Banking/Finance (Bronze)
Marketing-Interactive
Agency of The Year 2024Rising Star(Silver)